Brand & media kit
Logos, stickers, social assets and colours. Vector where it matters, PNG where platforms require it.
Logo
Stickers
Sized in real inches, so a print shop gets true dimensions with no scaling. Ask for 1/8" bleed and text converted to outlines; for outdoor use, vinyl with a gloss laminate.
Social
Sized per platform. Avatars are full-bleed so they still read once cropped to a circle, and the X header keeps its type clear of the avatar overlap and the mobile side-crop. The Instagram assets carry a QR, since posts can't hold a clickable link.
Print-ready
Round 3" with bleed
Artwork extends to 3.25" so an off-centre trim never exposes white paper, cut line at 3". The PNG is 975px at 300 DPI with the type already rasterised, so there is no font to substitute — upload it as-is.
The guides file shows bleed, cut and safe-area rings for checking placement — don't send that one to the printer.
Colours
Blue
#3EA6FF
Gradient start, accent
Purple
#7C3AED
Gradient end
Ink
#0B0D12
Dark background
Muted
#94A3B8
Secondary text
Using these
Leave at least the height of the play triangle clear on all sides of the mark. Don't recolour the gradient, stretch the lockup, or set the wordmark lighter than semibold.
Every sticker's QR points to www.dashtheater.com and keeps the four-module quiet zone the spec requires. If you resize artwork, keep the QR large relative to the sticker — scan range depends on the code's absolute size, not the sticker's.


